The MCU isn’t a business. It’s a story. The issue with the MCU is that, since Avengers: Endgame, there’s no narrative.

What is the best way to approach the creation of a Transmedia Story? Linear, or Non-Linear. The MCU, or Star Wars.

There’s something different about the MCU these days. To understand how to fix it, we need to understand that the Marvel Cinematic...